Privacy Policy

At Anthology we are committed to protecting and respecting your privacy. Please read our Privacy Policy carefully to understand our views and practices about your personal data and how we will treat it.

We may update this Privacy Policy from time to time by, for example to comply with new or changing legal requirements. We advise you to check this page regularly so you are aware of any changes, and we may notify you of any updates that affect you where necessary. This Privacy Policy was last updated on July 2018.

If you are interested in reading specific parts of the Privacy Policy, we have made it easier to do so by clicking on any of the topics below:

What personal information do we collect?

What do we do with your information, and what legal bases do we rely on to use it?


Who do we share this information with?

How long do we keep your information for?

Where do we store your information?

How do we protect your information?

What are your rights over your information?

Links to other websites

Cookies or other tracking technologies

How to contact us

How to lodge a complaint

Who is responsible for your personal information?

References in this Privacy Policy to “Anthology”, “we”, “us” or “our” mean London Real Estate Development Limited, trading as ‘Anthology’, and includes other companies associated with us.

Our registered office is at 160 Borough High Street, London, SE1 1LB. We are the “data controller” and we control the ways your personal information is collected and what it is used for. You can find our contact details under the Contact Us section

What personal information do we collect?

Personal information is any information that can be used to identify you or that we can link to you and which we have in our possession or control. This includes any information you gave us through using our website and information we may receive from a property search website.

We collect and store information in the following ways:

- When you fill in an enquiry or registration form on our website;
- When you download a brochure from our website;
- When you otherwise browse our website;
- When you reserve a home with us;
- When you enquire about us through third party social media platforms like the Anthology Facebook or Instagram account;
- When you correspond with us by telephone, email or any other forms of communication;
- When you subscribe to one of our Anthology newsletters;
- When you sign up to our Partners’ newsletters;
- When you contact us directly through our Anthology e-mail addresses;
- When you request to book an appointment with us through various estate agencies (e.g. Knight Frank or Jones Lang LaSalle);
- From trusted third party sources, such as Zoopla, Rightmove or Eventbrite, where you have consented to them sharing your personal information with us;
- When you click on our advertising displayed on third party websites;
- At events where you have handed your business card/contact details to an Anthology employee.

The information you give us may include:

- First Name and Surname;
- Job Title;
- Company Name;
- Home Address and Telephone Number;
- A form of ID;
- Mobile Phone Number;
- Bank account details;
- Email Address;
- Date of Birth.

We may also automatically collect and store information that we obtain about you:

- When you use the services of our website;
- If we interact or correspond with you (including over the telephone);
- When you interact with Anthology via our social media channels such as LinkedIn, Instagram and Facebook.

The information we obtain automatically may include: (if you have agreed to our cookie policy)

- Your IP address used to connect your computer to the internet;
- Your Browser type and version;
- The content you view and the features you access on our website;
- Your network location;
- Cookies (Please refer to the Cookies Policy for further details);
- Recordings of our calls with you.

We may also receive personal information about you from our trusted third party partners, where you have consented to them sharing that information with us, for example Rightmove or Zoopla.

What do we do with your information?

Purpose Legal basis
To reserve the home of your choice. Our contractual obligation, as we need to use the information in order to reserve the home you have selected.
To issue a refund of your deposit. Our contractual obligation, as we need to use the information in order to refund your deposit.
To provide you with the information, products and services that you request from us. Our legitimate interest, as we need to use the information in order to respond to your enquiries and doing so does not disproportionally impact your privacy.
To conduct market research surveys. Your explicit consent.
To provide you with additional information about products and services we offer (if you agree to receive such information). Your explicit consent.
Ensure that our website is presented in the most effective manner to offer you the best user experience, and administer our website troubleshooting. Our legitimate interest, as we need to optimize the user experience on our website and using your personal information to do so does not disproportionally impact your privacy.
To conduct data analysis, and for testing, research and statistical purposes. Our legitimate interest, as this helps us understand our user base more effectively, and using your personal information to do so does not disproportionally impact your privacy.
Monitor compliance with our Terms & Conditions Our legitimate interest, as this helps us ensure that our users comply with our Terms & Conditions at all times, and using your personal information to do so does not disproportionally impact your privacy.
To comply with our legal obligations. Compliance with the legal obligations we are subject to.


If you register your information on our website then the data will be collected on our database.

We may contact you to provide information on the specific developments you have expressed an interest in, as well as other Anthology services, developments, news, events or special offers which match your criteria or which we think may be of interest to you.

We will only send you marketing if you have opted to receive it and we will always give you an opportunity to unsubscribe at the bottom of every marketing email we send you.

Who do we share this information with?

We will never share your personal information with any third party that will use it for direct marketing purposes.

We may share your personal information with:

- Any member of our corporate group, which means our subsidiaries, our ultimate holding company and its subsidiaries;
- Companies performing services on our behalf who will only use the information to provide that service (including the ones listed in the table below); or
- A purchaser or potential purchaser of our business.

Services Third Party Provider
Real Estate Consultancy Knight Frank
Jones Lang LaSalle
Marsh & Parsons
Grosvenor International Holdings Limited
Telephone service provider New Voice Media
Media Agency Village Communications
Website Developer 7 Dots
Customer Database Developer CloudShift
Managing Agent Rendall & Rittner
Financial Advisor TORC24
Knight Frank Finance
Solicitors GCL Solicitors LLP (now part of Gateley Solicitors LLP)
Cripps Law
Quastel Midgen
Curwens LLP

In some circumstances, we may have to disclose your personal information to others, including our IT security providers, insurers, external advisors (for example solicitors or auditors) and public authorities or law enforcement.

Any time we provide access to your personal information to someone else, we will ensure that it is adequately secured to protect your privacy.

How long do we keep your information for?

We will only keep your personal information for as long as it is reasonably necessary to fulfil our purposes set out in this Privacy Policy or in order to comply with legal requirements under applicable law(s).

We apply the following retention periods:

Activity/Purpose Retention period
Marketing - To send you newsletters, and to conduct market research. Up to 5 years from the time you provide the information, or to the end of marketing for your chosen developments (whichever is shorter), unless you opted in to receive our newsletters, in which case we will retain your information until you opt out of our newsletters.
Registering your interest and answering your query - To provide you with further information on one of our developments as requested, and to assist with other enquiries. Up to 5 years after answering your query, or until the development your query related to is sold (whichever is earlier).
Purchase of a home - To enter into a contract of sale. Up to 7 years from the date of the contract of sale, to comply with tax and legal obligations
Telephone recordings - To monitor calls if required during the snagging process, post-completion of your home. Up to 3 years from the date of the call or at the end of marketing for your chosen development.

For information where the dates may be variable we have internal guidelines that we review monthly, in accordance with the law. For example, if you submit your personal information for the purposes of enquiring about a home or specific developments, your details will be held for the period of time that the specific development is on sale.

If you wish to know more about this, please contact us via email to

Where do we store your information?

When we collect your personal information, it may be transferred to, processed in, and/or stored in countries outside of the European Economic Area (EEA). While some countries outside of the EEA may not have the same standards of data protection as countries inside the EEA, we ensure that companies we work with agree to appropriate safeguards that offer similar protection for your personal information, in accordance with the law. We do this by having at least one of the following safeguards in place:

-Transferring your personal information to countries that have been found by the authorities to provide an adequate level of protection;
- Entering into legally-approved contracts with our service providers based in countries outside of the EEA, which guarantee a similar level of protection for your personal information as it has inside of the EEA;
- Where we use service providers based in the United States, we may transfer your personal information to them pursuant to the EU-US Privacy Shield scheme (if they are certified under it), which requires them to provide a similar level of protection of your personal information to what is required inside the EEA.

You have the right to ask us to provide copies of the relevant safeguards that have been put into place to protect your personal information while it is located outside of the EEA. If you wish to exercise that right, please refer to the Contact Us section.

How do we protect your information?

We maintain strong physical, electronic and procedural safeguards to protect the confidentiality, integrity and availability of your personal information. In particular, we have taken appropriate security measures against illegal and/or unauthorised access to your personal information, and against the accidental loss of, or damage to, it.

What are your rights over your information?

Under the data protection law, you have following rights:

Accessing your personal information

You have the right to request a copy of your personal information.

Rectifying your personal information

If we hold inaccurate or incomplete information about you, you have the right to ask us to correct and/or complete your information.

- Restricting our use of your personal information
- Deleting your personal information
- Objecting to our use of your personal information
- Withdrawing your consent

You have the right to ‘block’ or suppress further use of your information by us. When processing is restricted, we can still store your personal information, but may not use it further.

Data portability

Where we rely on your consent to use your information, you have the right to ask us for a copy of it in a format that allows you to re-use it for other purposes (for example, if you decide to switch to another provider).

You can request us to delete information held by us about you, except if necessary for us to perform our legal or contractual obligations to you.

You have the right to object to our use of your personal information, except where we need that information to perform our legal or contractual obligations to you. For example, you can ask us to stop using your personal information for marketing purposes.

If we are relying on your consent to use your personal information in a specific way, you have the right to withdraw your consent at any time and for any reason. Note that we do not always rely on your consent to use your personal information, as detailed in the What are the legal grounds for processing your information? section. If you do not want to hear from us, you can also opt out from receiving marketing communications at any time by clicking on the relevant unsubscribe link at the bottom of any marketing related email you may receive from us. If you prefer, you can send an email to with the subject line “Unsubscribe”.

Should you wish to exercise any of these rights, please contact us using the details included in the Contact Us section.

Links to other websites

Our website may contain links to third party sites which are not subject to this Privacy Policy, such as local businesses who are located within the communities we are creating homes in, who we may promote within our news section. We recommend reviewing the relevant privacy policies of such websites before using them.

Cookies or other tracking technologies

In order to improve our services, to provide you with more relevant content and to analyse how visitors use our website, we may use technologies or tracking software like Google Analytics. Please be aware we will not be able to identify you from the information we collect using these technologies.

We also use cookies on our website. Cookies are small pieces of information stored by your browser on your computer’s hard drive. They enable you to navigate on our website and allow us to enhance your user experience. You can delete cookies if you wish; while certain cookies are necessary for viewing and navigating on our website, most of the features will be still accessible without cookies.

For more information on how we use cookies and how you can remove them, read our Cookies Policy.

How to contact us

If you have any questions, comments or requests in relation to the above or regarding our data processing, you can contact us using the following details:

Telephone 020 3540 9890
Post 160 Borough High Street; London SE1 1LB

Alternatively, you can find the contact details for our individual Anthologists here or each of our developments and head office here.

How to lodge a complaint

If you are concerned with our handling of your personal information, you also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) using the following details:

Address Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom
Telephone 0303 123 1113